One price per competitor is not a price
Price zones, dealer-owned stores and local flyers mean the same SKU carries different prices across one city. A national read hides the stores where you are actually losing.
For retail chains
Competitor price monitoring for retail chains, store by store
Every competitor's shelf price for every SKU you carry, at the stores that compete with yours, matched like for like. Lightfeed reads them on your schedule and catches the matching mistakes before they reach your index.
Store-level, not one national price
Comparable products when they sell a different SKU
First matched run within days
In plain terms
What competitor price monitoring means for a chain of stores
Competitor price monitoring software collects competitor prices for the products you sell and turns them into a competitive price index you can act on. For an ecommerce retailer that means one price per product per competitor website. For a chain of stores it means a price per product per competitor store, because zone pricing, dealer-owned locations and local flyers put different prices on the same shelf tag across one city.
Lightfeed is retail price monitoring built for that second case. It finds the listings from your product file, reads each store the competitor lets a shopper select, matches exact and comparable products, and keeps the evidence and history behind every number in the index.
The problem
What a national price feed gets wrong
Retail price monitoring built for ecommerce reports one price per competitor and only the SKUs you both sell. Neither holds for a chain of stores.
Half the category is not an identical item
Competitors sell a different pack, a different brand or their private label. Matching identical UPCs only leaves most of the shelf, and most of the price gap, out of the index.
Spreadsheets stop at a few hundred SKUs
Someone pastes URLs, the retailer redesigns its site, the links break, and the same pairs get re-checked every quarter. The analyst becomes the pipeline.
How it works
From your product file to a store-level index
1
Send your catalog and store list
Item codes, UPCs, supplier codes, descriptions, your shelf price. A zone or banner column if you price by zone. CSV or API.
2
Pick competitors and their stores
By store number or address. Every store a shopper can select on the competitor's site is a store Lightfeed can read.
3
We match, you confirm the edge cases
Exact by UPC, model or supplier code. Otherwise up to three comparables with a quantity ratio, judged from images and specs. Only uncertain pairs reach your reviewer; decisions persist.
4
Read on schedule, act on Monday
Price, promotion and its end date, stock, per store. Index by competitor, category, brand and zone. Alerts on what moved since the last run.
From a demo run
Three stores of the same banner, three prices
A 42-SKU beauty catalog read across 12 US stores on public catalogs. 71% of the SKUs were priced differently by store, and the expensive store was not the one the team would have guessed.
| Product | Store | Shelf price |
|---|---|---|
| Neutrogena Hydro Boost Water Gel 1.7 oz | Target · Chelsea, New York | $22.49 |
| Target · Streeterville, Chicago | $19.99 | |
| Target · Westwood, Los Angeles | $25.49 |
71%
of SKUs priced differently by store
327 of 460 items on the shelf at the three Target stores. A national feed gives you one number; there were three.
4,103
listings captured from 42 tracked SKUs
The whole assortment across 12 stores, 283 matched like for like, the rest kept for the assortment view.
519
match decisions rejected, each with its reason
Bundles, wrong sizes and refills were turned away before they reached the index. 27 uncertain pairs went to a person.
What you get
The views a pricing team opens every week
| View | What it answers |
|---|---|
| Price index | Where you stand against each competitor, by store, zone, category and brand. KVI-weighted if you want, shelf or member price as the basis, out-of-stock listings excluded and counted separately. |
| What changed | Price up or down, promotion started or ended, out of stock, back in stock, since the last run, with the previous value next to the new one. |
| Comparable products | Up to three per competitor when the exact SKU is not sold, with the quantity ratio and the evidence, so private label and alternate packs are in the index at the right coefficient. |
| Assortment gaps | What a competitor carries that you do not, what only you carry, brand and private-label share by category, for line reviews. |
| Evidence | The listing, price, store and timestamp behind every number, so a buyer can take it into a supplier negotiation. |
| Delivery | The web app, CSV exports, a JSON API for your warehouse or BI tool, and an MCP server for Claude or your own agents. Enterprise adds Snowflake, BigQuery and Power BI delivery. |
Grocery
Your shelf against the banners and the delivery apps
The same engine for grocers: competitor banners store by store, plus the price your shoppers see on Instacart, DoorDash and Uber Eats.
Banners store by store
Loblaw, Sobeys and Metro banners, Walmart, Costco, Kroger, Safeway and Whole Foods, read at the stores around yours, with flyer promotions and their end dates.
Delivery apps next to the shelf
The marked-up price on Instacart, DoorDash and Uber Eats beside the in-store price, per store, so you see the gap your own delivery partner creates.
KVI index on a flyer cadence
Daily reads for known value items during flyer weeks, weekly for the long tail, size-normalized so a 1.5 L compares to a 2 L correctly.
Compare
Competitor price monitoring software compared: panels, URL trackers, suites and Lightfeed
URL trackers such as Prisync and Price2Spy, enterprise suites such as Wiser, DataWeave and Competera, and syndicated panels such as Circana and NielsenIQ each solve a different problem.
| Syndicated panels | URL price trackers | Enterprise suites | Lightfeed | |
|---|---|---|---|---|
| Store-level prices | Sales data by market, not shelf prices by store | One national price per URL | Some, as a paid add-on or field audit | Every store a shopper can select, on every run |
| Finding the listings | Not applicable | You supply every URL | Onboarding project | From your product file, by identifier and search |
| Comparable products | No | Manual | Rules you maintain | Up to three per competitor, AI-judged, reviewed once |
| Promotions and stock | Lagged, aggregated | Price only, sometimes stock | Yes | Promo and its end date, stock on hand, per store |
| Time to first data | Months | Days, after you collect the URLs | Weeks to months | Days |
| Price | Six figures a year | Per URL, per frequency | Custom, usually five figures a month | $699 a month for 100,000 products |
FAQ
Questions retail pricing teams ask
How many SKUs and competitor stores can we track?
The Growth plan covers 100,000 products a month, where a product is one of your items read at one competitor store on one run. 2,500 SKUs at four competitor stores, refreshed weekly, is about 40,000. National chains tracking tens of thousands of SKUs across dozens of stores move to Enterprise.
Which retailers publish store-level prices?
Wherever a shopper can pick a store on the retailer's site, Lightfeed reads that store: RONA, Home Depot, Canadian Tire, Home Hardware, Lowe's, Ace Hardware, the Loblaw and Sobeys banners, Metro, Walmart, Target, Kroger and more than 60 other banners. Where a retailer prices nationally, the index says so instead of inventing variation.
How do you compare products a competitor sells in a different pack or brand?
When no identical listing exists, Lightfeed proposes up to three comparable products per competitor with a quantity ratio read from the pack sizes, so a 250-pack is compared to a 100-pack at 2.5. An AI judge checks images and specifications; your reviewer confirms or corrects once and the decision holds for every future run. Private label is handled the same way.
How often are competitor prices read?
On the schedule you set, hourly to monthly, per list. Hardlines teams usually run weekly for the full catalog and daily for key value items during flyer weeks.
Do we need to share our own prices?
Only if you want the index. Your shelf price is the denominator; without it you still get competitor prices, changes, promotions, stock and assortment. Your catalog and prices stay in your workspace and are never used for another customer.
How is this different from Wiser, Prisync or Price2Spy?
URL trackers follow product pages you hand them and report one national price. Lightfeed starts from your product file, finds the listings itself, reads each store, and proposes comparable products when the exact SKU is not sold. Enterprise suites do some of this with an onboarding project and a price to match; Lightfeed is $699 a month and live in days.
See your competitors' store prices before Monday
Send us 50 SKUs and three competitors. We run them store by store, match them, and walk you through the index on a 30-minute call. No contract, no setup fee.
Book a 30-minute demoPrefer email? support@lightfeed.ai